Ajax Cleaner, but make it Latin:
Ajax, otherwise known as Ajax the Greater, is described in the Iliad as being of great stature and colossal frame, He is compared to the Greek hero Achilles by being secondary in strength and bravery. The slogan for the original Ajax scrubbing powder was "Stronger than dirt!" Some Ajax dish soaps use the slogan "Stronger than grease!"
The name Ajax for the product and their comparison to the greek hero does correlate to power. So in that sense, I think the name fits. However, Ajax the hero has nothing to do with cleaning. This name, to Latin scholars and mythology enthusiasts, works perfectly well in portraying the intended message. But to the majority of others, it is overlooked and just sounds striking. I guess the name Achilles came with a weak point.
-Emma Blann
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